I write one post per year on average, but I wrote it myself, and stay true to myself.
In the past 6 months, it has been a wild ride on major social networks, they were filled with AI slop like this:
<Click-baiting title: I read 50,000 things about topic X and found this pattern...>
<Some blurbs about "what you don't know" for topic X>
<Cliffhanger>
Do these N things:
<numbered list, sprinkled with emoji>
<Conclusion blurb>
Follow my page for more insights about topic X!There are a few fundamental problems with this. (and yes, this post is a deliberate mimic/mockery)
- The content likely have zero insight. Readers might as well go straight to <insert your favorite AI chatbot here> and get a full interactive experience. Even there are some insights, Readers can also pass that content to AI chatbot and expand research there.
- This style is too widespread even before the proliferation of AI. Imagine if Tolkien, GRRM, and Shakespeare had their magnum opus written in Dan Brown style, nobody is gonna read that shit. People crave unique styles from different writers, and yes, blogging IS writing.
- AI has become so easy to use that it has leveled the playing field, using this style is no longer a viable growth hack strategy, if anything – it might have the opposite effect. This might have worked back in 2025, it is obsolete now.
If it were me, I would use AI this way instead:
- Make AI speak in your style. This is tricky if you don’t have enough corpus of your own content. (Even the best AI cannot reproduce my dry humor and sarcasm, as of 2026)
- DO THE FUCKING RESEARCH, AI can help a lot on that.
- Have your own preference and taste. This is what makes everyone unique. (See above Tolkien reference) AI is a tool for you to communicate that, and it should NOT replace your voice.
I feel like this is early 2000 all over again, but worse. This kind of content is also predatory toward people who are easily driven into FOMO and makes them doom-scroll more, I guess that’s why social networks love this kind of content.
AI is a great tool. Use it however you want, but if the output sounds like everyone else, why would anyone read it?